Let us introduce ourselves.
We are the co-founders, Toby Talbot and Lucinda Sherborne. We are an ex CCO and CSO with a proven track record together going back twenty years at DDB, Saatchi and Colenso.
That’s the past. But let’s talk about the future.
Happenstance is a new kind of creative studio built around a simple belief: most brands leave too much to chance.
Your brand is one moment amongst millions. It’s too easy to cross your fingers and hope you don’t disappear in the noise.
We believe brands have to make their own luck.
So we bring senior strategy, creativity and orchestration together to create the perfect conditions for disproportionate things to happen around brands.
‘Made luck’ starts with evidence, not instinct. We find the way in and design the idea around how people actually live, so it’s built to spread beyond a paid media plan.
We’re not building another scaled agency model. We’re applying judgement, taste and timing where they can make the greatest difference.
That’s how we make luck happen.
Our model is deliberately open. We can lead, work alongside agencies or marketers or plug into an existing team, bringing the right senior people from different specialisations around the problem if need be.
We’re here to make work that doesn’t just move the needle, but changes the trajectory of your business.
Excuse the simple landing page while we build our site.
If you want to see Lucinda's work, look at most winning Effie papers in New Zealand going back two decades.
If you want to see the iconic work Toby has delivered whilst heading up major agencies across the globe go here.